The Marketing, Sales and Delivery (MSD) are the three core pieces of any Consulting business.
When you get each of them working together smoothly, you can grow your business from 5 to 6 to 7 figures (if that's what you're after).
Or you can become very stable at the level you're at now, just by getting these 3 pieces working together really nicely.
If you are looking at growth:
- Usually 5 to 6 figures is when you have the Marketing & Sales steps working,
- The 6 figures and beyond is when you're Delivery is working nicely - as you're retaining and adding more clients to your business,
- It's all about making sure you're focused on the right area - you know, just like we tell our clients?
(and yes, the analogy of the plumber whose house leaks is always very appropriate for us)
Let's just make sure we're talking about the same things: